Project type: Integration

Artist: Carlos Cruz-Diez

Status: Under construction

Project year: 2016

Location: Calle de Montalbán, 11, 28014. Madrid, España.

Montalbán 11 is conceived as a private initiative for the edification and develop of a high-end housing in of Madrid. The heritage condition of the property and the historic importance, the comfort and luxury attained through refurbishment, its privileged location due to its proximity to El Retiro and to the cultural heart of the city, along with the perfect combination of art and architecture, achieved through a Chromatique Environment by Carlos Cruz-Diez, make this initiative a one-of-a-kind and unprecedented project in Spain that, undoubtedly, is destined to become an icon of contemporary architecture and a real artistic heritage for the city of Madrid.

Intervention areas

In Montalbán 11, the pieces of art of the master Carlos Cruz-Diez, made by the Cruz-Diez Atelier in Paris, merge harmoniously with the architecture, converting the structure into a monumental and living piece of art. The majestic building, which façade, central patio and entrance lobby have been preserved due to their historical value, displays in its inner side the Chromatique Environment conceived by the artist specifically for the configuration of the common and private areas of the property, respecting the special features of the place where it will be settle.

01 - Mur d’Induction Chromatique à Double Fréquence Montalbán 11 02 - Ascenseur Chromointerférent Montalbán 11 03 - Transchromie Madrid A, B, C

01

MUR D’INDUCTION CHROMATIQUE
À DOUBLE FRÉQUENCE MONTALBÁN 11

In the entrance hall of Montalbán 11, a mural of Induction Chromatique à Double Fréquence greets the visitor. This piece, placed on a niche, defines the building’s vertical circulation module and contains within the elevator, intervened by the same artist, and the heritage-protected stair due to its historical value. In this piece, a variety of color ranges continuously appear and disappear based on the direction and intensity of the light source, and on the spectator’s viewing angle and distance. The color perceived is there, but it is not; its existence is virtual. This chromatic effect produces a vibration that leads and accompanies visitors during their journey.

Space

Two-dimensional piece installed on a niche in the main wall of the building’s entrance hall, with an extension to the left wall towards the elevator.

Dimensions

Total area: 24 m2
Wall A: 240 x 617 cm
Wall B: 240 x 305 cm

Technique

Chromography on aluminum

Date

Paris, 2016

Induction Chromatique (Paris 1963) is based on the afterimage phenomenon: the retinal persistence effect. If, for a while, you keep your gaze fixed on a plane with certain colors and then look away, your eyes will retain an image of this plane for a few seconds, but you will see it in a different color: the induced or complementary color, the existence of which is virtual.

02

ASCENSEUR CHROMOINTERFÉRENT MONTALBÁN 11

In the entrance hall of Montalbán 11, the mural of Induction Chromatique à Double Fréquence directs the visitor towards the elevator, from whose cabin they will have the opportunity to contemplate at a vibrant Chromointerférence that evolves during the ride and changes on each floor. The intersection between the black lines pattern on the glass panel and the colors on the background panels produce color interferences that change as the patterns cross each other. The rider remains stationary, it is the motion of the elevator that gives rise to numerous color ranges which are absent in the medium. After 60 years of artistic career, the artist conceives his first Chromointerférent elevator.

Space

Two-dimensional work distributed in two angled walls with a different chromatic harmony for each floor.

Dimensions

3.000 x 230 cm, distributed across two angled walls.

Technique

Elevator mechanism, chromography on aluminum, and glass print

Date

Paris, 2016

Chromointerférence (Paris 1964) emerges when moving a translucent print over the Couleur Additive modules. This relative motion gives rise to color interferences that change with the transit of the patterns. On the other hand, the pattern movement produces motion in the opposite direction of the actual movement.

03

TRANSCHROMIE MADRID A

The sensorial experience designed for Montalbán 11 results in a universe of color created by the shining of light on Tranaschromies placed in every apartment, whose reflections are in constant change due the motion of the sun throughout the day and whose chromatic blend changes with the viewer’s movement. The piece, of novel design, acquires a new virtual dimension when light shines upon it —be it natural or artificial—which goes beyond the intrinsic solid three-dimensionality of the object, claiming ownership of the space around it, and in constant interaction with the events and colors of its surroundings, all without disrupting the flow of air, light, or sound.

Space

An original work of 8 specimens, each made up of vertical acrylic bands of translucent colors fixed on a metallic, self-bearing structure. Its proportions are in accordance with the scale of the space in which they will reside. In these artworks, the viewer can observe the handcrafted nature present in all the of the artist work.

Dimensions

200 x 200 x 30 cm.

Technique

Translucent acrylic and steel.

Date

Paris, 2016

Transchromie (Paris 1965). Overlapping a structure made up of translucent sheets placed at different distances and in a certain order, produces chromatic blends in constant change whose reflections cast onto its surroundings. The interaction of this piece with its environment gives rise to visual situation of ambiguous spaces.

03

TRANSCHROMIE MADRID B

The sensorial experience designed for Montalbán 11 results in a universe of color created by the shining of light on Tranaschromies placed in every apartment, whose reflections are in constant change due the motion of the sun throughout the day and whose chromatic blend changes with the viewer’s movement. The piece, of novel design, acquires a new virtual dimension when light shines upon it —be it natural or artificial—which goes beyond the intrinsic solid three-dimensionality of the object, claiming ownership of the space around it, and in constant interaction with the events and colors of its surroundings, all without disrupting the flow of air, light, or sound.

Space

An original work of 8 specimens, each made up of vertical acrylic bands of translucent colors fixed on a metallic, self-bearing structure. Its proportions are in accordance with the scale of the space in which they will reside. In these artworks, the viewer can observe the handcrafted nature present in all the of the artist work.

Dimensions

200 x 200 x 30 cm.

Technique

Translucent acrylic and steel.

Date

Paris, 2016

Transchromie (Paris 1965). Overlapping a structure made up of translucent sheets placed at different distances and in a certain order, produces chromatic blends in constant change whose reflections cast onto its surroundings. The interaction of this piece with its environment gives rise to visual situation of ambiguous spaces.

03

TRANSCHROMIE MADRID C

The sensorial experience designed for Montalbán 11 results in a universe of color created by the shining of light on Tranaschromies placed in every apartment, whose reflections are in constant change due the motion of the sun throughout the day and whose chromatic blend changes with the viewer’s movement. The piece, of novel design, acquires a new virtual dimension when light shines upon it —be it natural or artificial—which goes beyond the intrinsic solid three-dimensionality of the object, claiming ownership of the space around it, and in constant interaction with the events and colors of its surroundings, all without disrupting the flow of air, light, or sound.

Space

An original work of 8 specimens, each made up of vertical acrylic bands of translucent colors fixed on a metallic, self-bearing structure. Its proportions are in accordance with the scale of the space in which they will reside. In these artworks, the viewer can observe the handcrafted nature present in all the of the artist work.

Dimensions

200 x 100 x 30 cm.

Technique

Translucent acrylic and steel.

Date

Paris, 2016

Transchromie (Paris 1965). Overlapping a structure made up of translucent sheets placed at different distances and in a certain order, produces chromatic blends in constant change whose reflections cast onto its surroundings. The interaction of this piece with its environment gives rise to visual situation of ambiguous spaces.

Carlos Cruz-Diez

Carlos Cruz-Diez (1923) is a French-Venezuelan artist who lives and works in Paris as of 1960. His plastic proposal, one of the most original within the kinetic movement, unveils the artist as one of the most important color theorists of the 20th century and one of the most prominent figures of contemporary art. His work gravitates around the chromatic phenomenon and comprises eight investigations: Couleur Additive, Physichromie, Induction Chromatique, Chromointerférence, Transchromiea, Chromosaturation, Chromoscope and Couleur à l’Espace. His optokinetic work is exhibited in permanent collections from prestigious museums, such as the Museum of Modern Art (MoMA) in New York; Tate Modern in London; Musée d’Art Moderne de la Ville and Centre Pompidou in Paris; the Museum of Fine Arts in Houston, and the Wallraf Richartz Museum in Colonia, among others.

More on this artist

Carlos Cruz-Diez

Carlos Cruz-Diez (1923) is a French-Venezuelan artist who lives and works in Paris as of 1960. His plastic proposal, one of the most original within the kinetic movement, unveils the artist as one of the most important color theorists of the 20th century and one of the most prominent figures of contemporary art. His work gravitates around the chromatic phenomenon and comprises eight investigations: Couleur Additive, Physichromie, Induction Chromatique, Chromointerférence, Transchromiea, Chromosaturation, Chromoscope and Couleur à l’Espace. His optokinetic work is exhibited in permanent collections from prestigious museums, such as the Museum of Modern Art (MoMA) in New York; Tate Modern in London; Musée d’Art Moderne de la Ville and Centre Pompidou in Paris; the Museum of Fine Arts in Houston, and the Wallraf Richartz Museum in Colonia, among others.

More on this artist

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  • EL NACIONAL – Caracas, Venezuela. En los espacios urbanos modernos, la fusión del arte y la arquitectura ha conseg...

  • REVISTA AD – Madrid, España. Entras a Montalbán 11 (un edificio ya centenario) y te recibe un mural de Induction C...

  • REVISTA AD – Madrid, España. Vivir en una obra de arte en Madrid. Este será el privilegio del que disfrutarán once...

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